Most Important SEO Trends
Knowing the Most Important SEO Trends can help you make your place in the industry.
In the Digital Marketing world today, every company is searching for different strategies and tools to grow their businesses in the current era.
They want to get more customers and audiences to their organization by utilizing digital tools.
Meanwhile, SEO made it easy to connect with many audiences digitally by building a strong relationship with clients.
Most organizations now complain that they are investing billions of dollars in their business but still getting no response in the market.
The primary reason behind this is that not investing in web pages by applying SEO tools may affect your target market.
Let’s discuss some of the Most Important SEO Trends That You Must Follow In 2020
Search Intent
Search Intent is the most essential through which we know the reason behind the search query. Google is continuously improving its algorithm to determine its search intent.
The most commonly used search intents are:
- Navigational Intent
- Informational Intent
- Transactional Intent
- Commercial Intent
Voice SEO
In voice SEO, the goal is now to optimize keywords and phrases using a voice assistant. With the rapid increase in technologies, voice searches seem to be growing.
Recent research showed 33 million voice searches in 2017; from this, we can clearly see how much double it would have been until now.
Video SEO
Talking about video SEO is something you cannot resist to stop yourself. Yes, you got it right! Billions of users search for most of their content for Video to clarify the topic.
For instance, Pictorial representation, infographics, and animations make it easy to digest the topic. Google’s universal searches include 62% of video content.
The Mobile-First Index
Now, this is an exciting SEO trend officially launched on July 1, 2019, but it has attracted so much attraction since the day it came into being.
As most users directly access Google search using mobile, a Googlebot typically crawls and indexes pages with an intelligent agent for ranking and indexing. It is primarily known as the “Mobile-First Index.”
User-focused optimization (BERT Algorithm)
User experience is vital in getting customers to your platform to use your product or explore the website. User-focused optimization has been growing its place in the market since the beginning of the digital era.
This algorithm’s primary purpose is to deliver content meeting user requirements. Most of its impact will be on conversational queries. BERT is considered the significant change in Google’s algorithm after Rank Brain in 2014.
Conclusion
These are the most important trends for 2021 that you should know before stepping into SEO. But remember one thing: trends always grow. If you are getting to know something today, it is evident that it will get more advanced tomorrow.
You will perform better if you tend to gain more knowledge.
